Tag Archives: apple

Apple does the iteration thing with FCP X

Posted on January 31, 2012 by Chris Kenny

Apple has released Final Cut Pro X 10.0.3, with multicam, what looks like better chroma keying than FCP 7 ever had, better XML support (including moving primary color grades to third-party apps like Resolve) media relinking, layered PSD support, and … Continue reading →

Posted in Industry Commentary, Industry News, Product Discussion | Tagged , | 3 Comments

The magnetic timeline and reasonable defaults

Posted on July 16, 2011 by Chris Kenny

Over the last few weeks, I’m sure I’ve seen the magnetic timeline called ‘non-professional’ in hundreds of blog posts, forum messages and tweets. The logic seems to be that it’s designed to make it easier to edit, but in the … Continue reading →

Posted in Product Discussion | Tagged , | 1 Comment

Why Apple is worth defending

Posted on July 6, 2011 by Chris Kenny

In various forum discussions over the last two weeks, I’ve been asked how I can defend Apple. People can’t understand how someone can simultaneously admit that Final Cut Pro X is, at present, largely useless to the market segment his … Continue reading →

Posted in Industry Commentary | Tagged , , | 19 Comments

How unclear use of language has caused two weeks of panic about FCP X

Posted on July 5, 2011 by Chris Kenny

Over the last two weeks, a huge amount of grief and panic has been caused by imprecise use of language. Specifically, the definition of the word “pro” that has been implicitly adopted in the pro vs. consumer FCP X conversation, … Continue reading →

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On risk, failure, and the future of Final Cut Pro

Posted on July 1, 2011 by Chris Kenny

(The title of this post is shamelessly derived from the Creative Cow forum post that inspired me to write it.) For reasons I’ve already laid out at extensive length, I am entirely convinced that Apple does not intend to abandon … Continue reading →

Posted in Industry Commentary | Tagged , | 4 Comments

Getting inside the magnetic timeline’s head

Posted on June 30, 2011 by Chris Kenny

I’ve seen a lot of hatred toward Final Cut Pro X’s new magnetic timeline over the last nine days. I’m increasingly coming to believe it’s all a big misunderstanding. Most of the resentment of the magnetic timeline, as far as … Continue reading →

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Final Cut Pro X critical feature update

Posted on June 30, 2011 by Chris Kenny

Six days ago, I identified what I believed were the four major features that prevented FCP X from being integrated into high-end editing environments. They were: A way to export sequence data. More audio exporting features. Support for third-party I/O … Continue reading →

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Breaking: Final Cut Pro X is an Apple product

Posted on June 25, 2011 by Chris Kenny

I mention this because some people are acting as if they are unaware of this fact. What are the three major complaints about the FCP X rollout? The first release is missing some features that conventional industry wisdom would consider … Continue reading →

Posted in Industry Commentary, Product Discussion | Tagged , | 9 Comments

The “FCP X is not a pro app” narrative

Posted on June 24, 2011 by Chris Kenny

So, the emerging narrative among a certain subset of the Internet post production community is that Final Cut Pro X isn’t a ‘pro’ app. But I’ve seen a lot of Internet firestorms around Apple product announcements over the years. I’ve … Continue reading →

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A ‘pro’ app with missing features

Posted on June 21, 2011 by Chris Kenny

Well, the “It’s not a pro app!” freak-outs have started. The only real surprises for me, in terms of feature omissions, are support for video I/O cards and XML exporting. I expected those things to be there from day one, … Continue reading →

Posted in Industry Commentary, Product Discussion | Tagged , | 4 Comments