Category Archives: Industry Commentary

Is Final Cut Pro X a professional app?

Almost certainly. There is essentially no reason to believe otherwise. I’ve seen speculation that FCP X won’t support EDL/XML/OMF export, won’t support professional video I/O interfaces, won’t support third-party plug-ins, won’t work well with large projects, no longer supports three-point … Continue reading

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First thoughts on Final Cut Pro X

Well, the long-awaited major rewrite of Final Cut finally dropped yesterday… sort of. Apple’s Supermeet presentation showed off lots of flashy new features that will be extremely convenient for creative editorial, including a dramatically improved timeline. But an on-stage presentation … Continue reading

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Latest Final Cut Studio rumors make little sense

So, the Internet is abuzz with rumors about major delays for Final Cut Studio. Frankly, these don’t make a ton of sense. Apple is working on a major rewrite of Final Cut. This is pretty well established. Because they’ve essentially … Continue reading

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The Future of Final Cut Pro

AppleInsider claims it’s becoming a prosumer app. I don’t buy it. Final Cut Pro is the most popular pro video editing application in the world; it has something like 50% of the market, while everyone else splits the other 50%. … Continue reading

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Bayer Market

(This post is based on a recent post of mine from RedUser.) There’s a lot of counterproductive elitism in the film world, and one of the silliest examples of it is that right around the time the Red One started … Continue reading

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Whither the Long Tail?

Tom Slee is writing an extensive critique of Chris Anderson’s The Long Tail. Why am I bringing this up here? Well, there’s a lot of discussion these days about what implications online distribution channels (and things like Apple TV) have … Continue reading

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Market segmentation, IT & skepticism

Early on, there was huge skepticism about what Red was doing. This came largely from people who had experience with traditional film and video acquisition, and they were skeptical with good reason. The RED ONE looks like a huge leap … Continue reading

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