Category Archives: Industry Commentary

Apple does the iteration thing with FCP X

Apple has released Final Cut Pro X 10.0.3, with multicam, what looks like better chroma keying than FCP 7 ever had, better XML support (including moving primary color grades to third-party apps like Resolve) media relinking, layered PSD support, and … Continue reading

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Why Apple is worth defending

In various forum discussions over the last two weeks, I’ve been asked how I can defend Apple. People can’t understand how someone can simultaneously admit that Final Cut Pro X is, at present, largely useless to the market segment his … Continue reading

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How unclear use of language has caused two weeks of panic about FCP X

Over the last two weeks, a huge amount of grief and panic has been caused by imprecise use of language. Specifically, the definition of the word “pro” that has been implicitly adopted in the pro vs. consumer FCP X conversation, … Continue reading

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On risk, failure, and the future of Final Cut Pro

(The title of this post is shamelessly derived from the Creative Cow forum post that inspired me to write it.) For reasons I’ve already laid out at extensive length, I am entirely convinced that Apple does not intend to abandon … Continue reading

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Breaking: Final Cut Pro X is an Apple product

I mention this because some people are acting as if they are unaware of this fact. What are the three major complaints about the FCP X rollout? The first release is missing some features that conventional industry wisdom would consider … Continue reading

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The “FCP X is not a pro app” narrative

So, the emerging narrative among a certain subset of the Internet post production community is that Final Cut Pro X isn’t a ‘pro’ app. But I’ve seen a lot of Internet firestorms around Apple product announcements over the years. I’ve … Continue reading

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A ‘pro’ app with missing features

Well, the “It’s not a pro app!” freak-outs have started. The only real surprises for me, in terms of feature omissions, are support for video I/O cards and XML exporting. I expected those things to be there from day one, … Continue reading

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The predictability of the Final Cut Pro X response

I’ve been going through old posts on my Indie4K blog (now merged into this blog) to see which of them might be worth migrating to this blog’s archives, and I turned up this, originally posted nearly a year ago (and … Continue reading

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The magnetic timeline’s off switch?

There has been some concern expressed on Twitter and various blogs that Final Cut Pro X’s new “magnetic timeline”, with all of its automatic rippling, could interfere with the process of making adjustments to material that has to meet precise … Continue reading

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What is FCP X’s relationship to iMovie?

Another emerging source of concern about whether FCP X is a professional app is its relationship to iMovie. In particular, a narrative seems to have emerged in which FCP X was derived from iMovie, after Apple realized there was no … Continue reading

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